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[WHO] In 1998, WHO, the World Bank, UNDP and UNICEF created the Roll Back Malaria Partnership (RBM) with the goal of cutting in half the global burden of malaria by 2010. This initiative mobilized unprecedented joint action, advocacy and funding from a coalition of partners from academia, research institutes, corporations and international development organizations.
Source: Africa:Global Fight Against Malaria At 'Crossroads'

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